China is an opportunity for every company: large or small, Chinese or non-Chinese. Everyone has the same chance to get it right in China.

Global companies with good products, technology and know-how that develop strategies to meet the unique requirements of the China market and that build and empower good local management teams will certainly win. The global leaders of today that are successful in China will be the global leaders of tomorrow.

The future growth of the China market also gives little-known Chinese companies the opportunity to become global leaders. Chinese companies that not only improve their quality and technology but also design products that meet the needs of the China market and maintain their cost competitiveness will win in China. Gaining a leadership position in the China market will enable these companies to eventually win in the global markets as well.